In Los Angeles, Netflix has launched an unusual advertising campaign for its streaming service: a live person was placed on a billboard in Hollywood, where he spent three days at a height of nine meters. This performance is timed to the release of the film "The Last House," reports infohub.kz.
The plot of the film tells about a family that mysteriously finds itself trapped in their own home. When food and water supplies run out, the characters begin to fight for survival. The film became available on Netflix on August 7 and is exclusively streamed on this platform.
To promote the film, a billboard was installed at the corner of Sunset Boulevard and Selma Avenue, on which a room with a huge window was mounted. From the street, it looks like a furnished living room. Passersby could watch a man who was inside. It is curious how he coped with hygiene procedures, because the window was always open.
As Deadline reports, an actor lived in this room for three days. On social media, users shared videos and photos of the man writing on boards: "What's going on?" and "I'm stuck here." He also did ordinary things: ate, did warm-ups, and looked through binoculars.
Earlier, Kursiv LifeStyle wrote that Netflix refused an English-language spin-off of the cult South Korean series "Squid Game."