The seventh RAF-2026 forum of Kazakhstan's advertising industry will take place at Rixos Almaty on November 11, bringing together more than 300 participants from over five countries. Organizers promise a single day devoted to the market's key issues — from artificial intelligence and media transformation to new advertising rules and brand reputation risks, according to infohub.kz.
Central themes will include changes in the advertising market over the coming year, preserving the effectiveness of communication channels, the transformation of consumer behavior and ways to hold the audience's attention. This year's forum theme is Signals 2026: Decode Tomorrow. Organizers invite participants to look at the market through the signals of change: new audience habits, the development of technology, the transformation of media channels and emerging opportunities for business growth.
The RAF-2026 program covers the issues marketers, advertisers, agencies and media companies face today. Among the key topics are media consumption in Kazakhstan, the impact of government regulation on the advertising industry, the transformation of television in the digital era, the growth of retail media and the new reality of out-of-home advertising.
Special attention will be given to artificial intelligence and its impact on advertising communications, as well as reputation management amid digital publicity and cancel culture.
The program will be organized as three parallel tracks: the main stage and two themed halls — Digital and Creative. Participants will be able to choose the areas most relevant to them, dive into discussions of digital technologies, advertising tools and creative solutions, and gain practical ideas for developing their businesses and brands.
The program features panel discussions, research and practical case studies. Among the speakers are representatives of Yandex Ads, BI Group, OMD, Channel 31, TsARA, inDrive, the National Media Association, CITIX, Integral Ad Science and other companies in the advertising and media market.
The advertising industry is going through a period of change: media channels are being transformed, the role of data and technology is growing, and the ways brands interact with consumers are shifting. In such conditions, it is important for companies not simply to follow trends, but to understand which of them will genuinely affect marketing effectiveness and business development.
RAF brings together representatives of brands, advertising and digital agencies, media, advertising platforms, PR teams and technology companies. For participants, it is a chance to gain new industry benchmarks, discuss working approaches with colleagues and establish business contacts with representatives of the markets of Kazakhstan and Central Asia.
The forum will be useful for marketing executives, brand managers, entrepreneurs, advertising and PR specialists, and representatives of media companies, digital agencies and the AdTech business.
The forum's website offers a special deal: a 20% discount on all ticket categories through October 20 inclusive. Tickets can be purchased and the program viewed on the forum's official website.
The organizer is the Central Asian Advertising Association (TsARA). General partners are Yandex Ads, IAS and inDrive. More information: info@aaca.com.kz, +7 708 983 7884.