Popular American clothing brand American Eagle has launched two initiatives. First, the company announced an exclusive clothing collection created with Spanish soccer star Lamine Yamal, and then presented a new advertising campaign starring Hollywood actress Sydney Sweeney, reports infohub.kz.
Riding the wave of the 19-year-old Spanish footballer's incredible success, American Eagle announced its first joint clothing collection with Yamal. Sales begin worldwide on September 3, and a back-to-school advertising campaign drops on August 26. The line features oversized shirts, wide baggy jeans, stylish cargo pants, hoodies, and comfortable streetwear — all in the footballer's preferred relaxed style. To celebrate Yamal's achievements, American Eagle temporarily changed its social media name to Lamine's Eagles, launched a show on Times Square, and renamed its best-selling jeans model to AE-19 in honor of Yamal's jersey number.
Euphoria star and Maid actress Sydney Sweeney has become the face of a new American Eagle campaign. The actress models the season's key trend: low-rise jeans. In a stylish photoshoot, Sweeney shows how to easily combine Y2K silhouettes with modern casual wear. The brand is confident that thanks to Sweeney's charisma, low-rise jeans will once again become a huge hit among youth.
Earlier, Kursiv LifeStyle reported that the Spanish national team had triumphantly won the FIFA World Cup, and its young genius Lamine Yamal became not only a champion but also one of the main style icons. His bold street looks and love for accessories from Hermes, Louis Vuitton, and Miu Miu have sparked intense debates on social media.