Good Good Golf, a content creator group, pulled a video for a Callaway driver after criticism that it depicted violence against women. This was reported by infohub.kz.
In the ad, a man shoves a woman who was reaching for his new driver, causing her to fall to the ground. The episode drew strong public criticism for portraying violence against women. Good Good Golf and Callaway deleted the video from their accounts late Friday, but clips of the ad had already spread on social media.
The characters in the ad are both members of the Good Good team: Garrett Clark and Alexis Miestowski. Clark shoves the woman and, as she lies on the ground, says, "Do not touch my new driver."
In a statement on social media Saturday, Good Good Golf apologized: "We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down, and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission going forward."
Good Good Golf was launched as a YouTube channel in 2020 and has become one of the largest content creators in the sport. The team includes eight men and four women competing in golf and various challenges. They have made-for-TV shows, apparel, and other merchandise. Callaway Golf partnered with Good Good in 2023.
Callaway Golf said in a statement: "We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this. We look forward to working together to ensure a more inclusive space in golf."
The PGA Tour has been embracing content creators in recent years. Good Good took a big step this year by becoming the title sponsor of the Good Good Championship, part of the FedEx Cup Fall, which will be played Nov. 12-15 in Austin, Texas.
In a statement, the PGA Tour said: "The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all. We do not condone violence in any form, and the since-deleted video does not reflect our values or commitment to inclusivity and respect."