Videos featuring Romani-style dances set to a remixed version of Michael Jackson's Beat It are rapidly gaining popularity on social media, according to infohub.kz.
In these clips, users recreate the corresponding aesthetic: they wear bright clothing, apply bold makeup, and perform expressive, charismatic dances or simply move to Romani songs. Jackson's track itself has been sped up and augmented with characteristic Romani, violin, and dance rhythms.
In the Kazakh segment of the internet, the 'Gypsy' trend evokes memories of how members of this ethnic group often dressed in the 1990s: a colorful headscarf, a long dress, and a leather jacket. In the caption to one video, a user jokingly asks to 'call in stylists.'
Interestingly, journalist Ksenia Sobchak has embraced the trend. She also tried on the stereotypical look, which does not always reflect reality. Under her dance in a blood-red lace negligee with chunky gold-tone jewelry, users wryly note that she long fought against 'info-gypsies' but ultimately ended up leading their 'camp.'
Ironically, Romani people themselves have also picked up the trend. A young woman in a stylish dress performing a tap dance has garnered over 10,000 likes on Instagram. In the comments, users write that they dream of attending a Romani wedding: 'I can't watch anymore… Teach me to dance like that, please,' 'Please, I just wish I had a Romani friend and I could go with her to a Romani wedding.'
It is possible that people in various cities will now want to learn Romani dances and start listening to their modern songs.
Perhaps the return of bohemian style to global runways played a role in the trend's emergence. For the spring-summer 2026 season, huge ruffles and frills were showcased by Chloé, Miu Miu, and other brands.
Earlier, Kursiv LifeStyle wrote about the 'acting' trend: people film auditions for the roles of random characters who surround us every day.