Regularly watching sports matches strengthens social bonds and reduces loneliness, according to researchers at Harvard University, as reported by infohub.kz.

In an era of growing social isolation, sports events remain one of the most powerful forces bringing together people of all ages and social groups. The researchers found that even watching broadcasts alone gives individuals a sense of belonging to a larger community of fans, helping to compensate for the decline in traditional forms of shared leisure, as previously noted by sociologist Robert Putnam.

Watching matches together in stadiums or public places amplifies the positive effect, fostering new social connections and reducing anxiety. The authors emphasize that sports today play a vital role in supporting emotional health and combating loneliness.