Hyundai Motor Group has pushed back the launch of its in-house driver assistance platform Atria from late 2027 to late 2029. To avoid losing ground in the market, the company will roll out more advanced Level 2+ and Level 2++ systems with Nvidia as early as 2028, according to infohub.kz.
Instead of its own software — Nvidia. Hyundai will jointly develop technologies for these systems with Nvidia and plans to use data from its vehicles to train and improve its own Atria. Thus, the company is not abandoning development but taking a pause to focus internal resources on a long-term goal.
"Our partnership with Nvidia does not mean we are completely handing over our fate to them," said Park Min-woo, the new president of Hyundai Motor Group, who previously served as vice president at Nvidia.
The Level 2+ systems will be primarily oriented toward highway driving, while Level 2++ will be able to operate in more complex urban conditions. Both technologies, however, require constant driver supervision.
For vehicles on the Nvidia Hyperion 10 platform, the initial decision was to use cameras, ultrasonic sensors, and radar without expensive lidars. Lidar is being considered for future Level 3 systems, which will allow hands-free driving under certain conditions.
Hyundai and Kia plan to use their global vehicle fleet for data collection. The company says it aims to surpass competitors by 2033 in the volume of accumulated information for training autonomous driving technologies.
Earlier, Kursiv Auto reported that the new Hyundai Elantra Hybrid became more powerful and 10% more fuel-efficient.