On October 1, people around the world and in Kazakhstan traditionally honor the older generation — a perfect occasion to show attention and warmth to parents, grandparents. Today, love and gratitude can be expressed not only with a call or visit but also with a useful gift delivered right to the door. Ahead of the holiday, Wildberries analysts studied purchases by Kazakhstanis and saw how caring attitudes toward elders translate into actual orders on the platform, reports infohub.kz.
This year, residents are choosing items that make life more comfortable and safe for the elderly. In the Ulytau Region, warming belts are trending — demand on the platform has grown nearly sevenfold in recent days; in Turkistan, blood pressure monitors are ordered more often; and in Astana, interest in support canes for safe walks has increased fivefold.
Orders for 50+ vitamins rose 64% nationwide, and for glucose meters, 52%. Interest in compression garments doubled, medical walkers were ordered 37% more often, and walking canes nearly 10% more. Also among the most popular gifts for loved ones were convenient neck massagers.
Parents and grandparents are actively embracing smartphones, marketplaces, and massagers. This simplifies life but attracts scammers, for whom the elderly become prime targets. Explaining basic digital hygiene rules to them today is as important as buying a useful health gift.
To ensure shopping and digital services bring only joy, the Wildberries cybersecurity team reminds of three basic rules that must be shared with elderly relatives. Never share passwords or SMS codes with anyone: real banks, government agencies, and delivery services never ask for them by phone. If someone calls and asks for a code, it's a scammer — hang up and call the bank back.
Do not click links in emails or SMS, even if they come from acquaintances. Scammers may send a link to a fake website that steals your data. Enter the bank's address manually or through saved bookmarks.
Verify messages from official sources. Do not take it at face value if you are threatened with card blocking or told about a big win. Do not share personal data, especially if you are being pressured, for example, to do something right now. Call the bank using the number on the back of your card.
Take care of your loved ones, show concern, and share simple digital security rules with them — your attention and vigilance are their best protection.