Kylie Jenner has posed fully nude for the debut shoe collection of her brand Khy, sparking mixed reactions on social media, reports infohub.kz.
In photos shared on Instagram, the star poses in a white studio without clothes, covering her body with her hands and legs. The only accessory is a pair of silver high-heeled sandals with thin straps. The team's concept was to make the shoes the main focus of the shoot, so Jenner opted for minimal makeup, nude lips, and straight hair down.
Khy has introduced its first shoe collection, created in collaboration with Italian brand Gia Borghini, whose shoes Jenner says she has worn for years. "I've always loved shoes—they are the essential finishing touch to any outfit. Expanding Khy into footwear felt like a natural evolution of the brand," Jenner said.
However, the campaign's concept didn't resonate with everyone. Commenters admitted that Jenner's nude body made it unclear what the photos were advertising. "I literally don't get it. Why does everything have to involve nudity?" "What are you even advertising here?" "I would never have guessed what product this is for," "This is literally shoes—you could have just stayed clothed," "Where are the clothes?" they wrote.
Earlier, Kursiv LifeStyle reported that Kylie Jenner posed for a revealing photoshoot for Vanity Fair, wearing a Dolce & Gabbana bra and Hermes riding breeches on the cover.