LEPAS, the new energy vehicle (NEV) brand under Chery Auto, has announced its upcoming entry into the Kazakhstani market. From initial showcases in Southeast Asian countries to appearances at major European auto shows, LEPAS is gaining international recognition for its 'elegant lifestyle' concept and strong product features, laying a solid foundation for its debut in Kazakhstan, according to infohub.kz.
Consistent launches of new models underscore the brand's strength. On July 24, the LEPAS L6 EV, a highly intelligent urban vehicle designed for modern lifestyles, was unveiled in Thailand, marking the brand's entry into one of Southeast Asia's key markets. Two days later, the LEPAS L8 PHEV made its world premiere in Indonesia, generating significant interest from the local market.
Building on this momentum, LEPAS will accelerate its global expansion in the third quarter of this year. Models such as the L8 PHEV, L6 EV, L6 PHEV, and L4 EV will be introduced in various countries. This marks the beginning of LEPAS's global expansion in the new energy vehicle segment, backed by a diversified product lineup that meets evolving consumer needs.
The Kazakhstani market is gearing up for the brand's debut. On July 25, Chery Auto announced that its cumulative global sales have surpassed 20 million vehicles, a significant milestone in its global development. Chery Automobile Co., Ltd. (9973.HK) also ranked 87th on the 2026 Fortune China 500 list and posted the highest return on equity among automakers. For the ninth consecutive year, Chery was included in the Kantar BrandZ Top 50 Chinese Global Brand Builders, and in 2026 it took the top spot in the automotive category, further underscoring the brand's growing global influence.
The 20-million-vehicle milestone opens a new chapter in LEPAS's global development. Guided by its vision to become the Preferred Brand for Elegant Mobility Life, LEPAS will leverage Chery Group's global strategy—'In somewhere, For somewhere, Be somewhere'—to further strengthen its presence in Kazakhstan.
For Kazakhstani consumers, LEPAS's global achievements demonstrate the brand's proven capabilities and international recognition. As the Kazakhstan debut approaches, LEPAS will collaborate with local partners to build a sustainable mobility ecosystem, offering the market new products and experiences while continuing to expand its global footprint.