Social network X has introduced a built-in video clipping feature that lets authors and users post short fragments and earn revenue from content views, the website infohub.kz reports.
Company representatives announced the launch of the new feature on Monday. The service is a built-in video editor that lets users trim long videos into short clips directly within the app, add their own commentary and quickly publish them on their page. The platform is thus seeking to attract popular bloggers and content creators.
Creating short fragments from lengthy recordings has become a popular technique on social networks: the format holds the audience's attention, boosts reach and helps attract more advertisers. The company said a special "Clip from" label with a link to the original video will appear under each created fragment. This will let platform users go straight to the author's full video and discover their work.
The platform also offered participants a monetization opportunity. Both original content authors and clip creators will be able to earn from views through the Original Content Rewards partner program. The program is available to authors who meet the service's requirements, and payouts are calculated based on the level of audience engagement. The practice of clipping videos is often used by influencers, marketing agencies and political campaign teams for promotion.
In recent years the social network has been actively expanding its functionality to compete with other platforms. In 2022, for instance, the service allowed the publication of long videos to compete with YouTube, and it also lifted strict limits on text length, giving premium subscribers access to long Substack-style articles. In March of this year the platform added exclusive paid threads available only to subscribers, and in July it launched a live-streaming studio and allocated one million dollars to support leading streams.