Vivian Wilson, the 22-year-old transgender daughter of Elon Musk, has taken part in the autumn advertising campaign of the Spanish fashion brand Desigual, titled "Born to Disobey." The campaign focuses on freedom of expression and a critical view of artificial intelligence, reports infohub.kz.
In the commercial, Wilson interacts with a robot named DESI 84, designed to assist with everyday tasks. However, instead of performing routine chores, the model places the robot in unusual situations it cannot handle, demonstrating the limitations of modern technology.
Wilson said she agreed to collaborate with Desigual because of the brand's vibrant and unconventional approach to fashion, and she found it important to address the topic of artificial intelligence.
"It takes jobs away from talented creative people and harms the environment," Wilson told People.
She also believes that AI cannot replace human emotions or genuine creativity.
The ad features an ironic twist: the robot DESI 84 was actually played by a human. Desigual joked that for the first time in history, a human "took a job from a robot."
Wilson was born Xavier Alexander Musk. In 2020, she came out as transgender and changed her name. She is openly vocal about LGBTQ+ rights and other social issues.
Wilson's relationship with her father remains strained. Musk has publicly commented on her transition and has repeatedly criticized ideas associated with wokeness.
Earlier, Kursiv reported that American billionaire Elon Musk knows how to solve global warming. In his view, the problem could be addressed by placing satellites between the Sun and Earth.