Russian entrepreneurs selling goods through Wildberries have made an unexpected discovery: their product listings have appeared on AliExpress. For some, these items were listed as burned in drone attacks, and they have not received compensation. Kursiv LifeStyle analyzed the situation, reports infohub.kz.
Sellers on Russia's largest marketplace are finding their product cards on AliExpress in large numbers. A video went viral on social media showing a woman finding her products, allegedly burned during Ukrainian drone attacks, being sold by sellers on the Chinese platform. According to her, she has not received compensation. Later, in the comments under the video, the seller admitted that not all of her goods were burned, and it is the surviving part, stored in warehouses in other cities, that is now being sold on the Chinese platform. However, she claims she never shipped her products to other cities.
Other sellers have also found their surviving items on the Chinese marketplace. When they tried to order them, the products were deducted from their Wildberries accounts. Thus, they even benefit, as their sales geography expands without additional costs.
One seller explained in detail in his blog how goods could have moved from one platform to another. He found out that since 2025, the terms of Wildberries' contract with entrepreneurs have changed several times, and sellers were not notified of these changes. In particular, the Russian marketplace now has the right to publish photos, trademarks, and other seller information on any third-party platforms, not just its own. Why AliExpress? The retail giants signed an integration agreement in June 2026.
Wildberries has not commented on the situation, and sellers are unsure whether to suspect the worst or hope their products also survived.
In any case, Kazakhstanis should use Wildberries with caution—both as sellers and buyers.
Earlier, Kursiv reported that Minister of Trade and Integration Arman Shakkaliev urged not to trust information that Kazakhstani sellers lost about 1 billion tenge due to attacks on Wildberries warehouses in Russia.