Calvin Klein's new fall campaign hasn't even launched yet, but BTS's Jungkook has already caused a global sensation. A single short teaser featuring the beloved artist blew up social media, according to infohub.kz.
At the very start of the clip, viewers weren't shown the artist's face — just a shot of his Army tattoo on his arm and wrist. Devoted fans recognized their favorite performer in a split second and flooded the internet with excited comments.
"You have the most beautiful model in the world," "JK," "Was Jungkook a model in another universe? The guy nails everything," users wrote.
According to Billboard, within just a couple of hours the teaser appeared on giant outdoor advertising screens in China's Guangzhou and drew hundreds of passersby.
The third installment of the fall Feel the Fit campaign is built around the idea of movement, rhythm, and the perfect fit of clothing.
The clip opens with Jungkook putting on Calvin Klein jeans, and the sound of the zipper becomes a beat. To the legendary tracks My Prerogative by Bobby Brown and Cut the Cake by Average White Band, the artist dances in style. In the campaign materials, the star showcases the season's key trends — classic straight-leg '90s-style jeans in various shades of blue and loose, wide-leg oversize jeans.
The musician's collaboration with the brand has long been breaking popularity records. His previous projects brought the label millions of dollars in media exposure and even caused a temporary rise in shares of parent company PVH.
Earlier, Kursiv LifeStyle reported that a post by one BTS fan caused a real stir on Threads. A user from Kazakhstan named Fatima posted a photo with the group's vocalist.