Meta has reversed its ban on advertising trailers for the documentary "Musk" by director Alex Gibney after distributor Bleecker Street's appeal was rejected and media attention grew, according to infohub.kz.
Meta reconsidered its decision to prohibit paid advertising for the film "Musk." A company spokesperson told TechCrunch that the initial refusal to publish promotional materials was due to an error, and the ads are now being restored.
Earlier, U.S. distributor Bleecker Street faced mass rejections of advertising trailers on major social platforms, including Meta, YouTube, TikTok, and Elon Musk-owned X. The services cited rules governing the distribution of political and sensitive content.
Meta initially rejected the distributor's appeal but changed its position after journalists contacted company management. Video platform YouTube took a similar step, stating that the trailer's display as an advertisement was temporarily restricted by system algorithms but was approved for launch after a re-review.
Meanwhile, platform X continues to completely block any promotional campaign for the upcoming film. Elon Musk himself has previously publicly criticized director Alex Gibney on social media.
The documentary "Musk," which runs about three hours, covers the businessman's career, technology projects, and public statements. The film's theatrical premiere is scheduled for October 9.
Experts note that the situation around the film's advertising materials clearly demonstrated the difficulties documentary filmmakers face when promoting socially charged content on major digital networks.