American drivers have rated their satisfaction with their own vehicles: in the latest ACSI study, Toyota took first place among mass-market brands, while Ford, considered one of the symbols of the American auto industry, came in only sixth, reports infohub.kz.
ACSI is an American organization that measures customer satisfaction with goods and services. For its automotive study, its specialists surveyed 6,700 vehicle owners in the US between July 2025 and June 2026.
Toyota scored 83 points out of 100 to lead the mass-market brand ranking, improving on last year's result by one point. Subaru followed with 81 points and Honda with 80. Hyundai and Kia each received 79 points.
So it seems the Japanese still know how to build cars. And this is not the opinion of automotive journalists or experts: the ratings came from the owners themselves.
And what about the American brands? Ford scored just 78 points, sharing sixth place among mass-market brands. GMC received 76 points, Chevrolet 75, and Ram 74.
Buick's result fell especially sharply, from 81 to 68 points. That is the largest decline among the brands included in the study.
Ram, by contrast, saw its score rise from 69 to 74 points. Jeep also gained ground, reaching 76 points.
ACSI takes into account more than the overall impression of a vehicle. Owners rated quality, comfort, reliability, safety, handling, technology, fuel economy and dealer service.
Overall, owner satisfaction with new cars in the US declined slightly. The auto market's average score was 78 points, down from 79 a year earlier.
Earlier, Kursiv Auto explained why the Toyota Land Cruiser 100 is still loved and respected.