Starting November 1, 2026, Kazakh entrepreneurs can order "Chestny Znak" marking codes for fifteen new product categories through the national Tañba system. According to the marketplace, this allows local businesses to supply products directly to Russia via Wildberries without border delays, infohub.kz reports.

According to the marketplace's analytics service, in 2025 these product categories were supplied from Kazakhstan to Russia without mandatory labeling, which drove record growth: cosmetics up 79%*, construction materials up 149%, food and confectionery up 81%, tires and car wheels up 130%, and children's toys up 58% at the end of 2025.

However, after new requirements were introduced in the Russian Federation, export dynamics declined noticeably. At the same time, the expansion of the mandatory labeling list in Russia required new technical solutions, since previously Kazakh entrepreneurs could only obtain control identification marks for light industry goods—clothing and footwear. The launch of cross-border ordering of marking codes through the Tañba system solves this problem and opens opportunities for regular exports from other industries.

"We strive to give Kazakh sellers all the tools for confident business development and scaling. The capacious market of the neighboring country has enormous export potential, and extending cross-border labeling to new large categories gives local entrepreneurs a clear mechanism with new opportunities for business growth," noted Evgenia Savenkova-Petrichenko, Head of Commercial Development at Wildberries in Kazakhstan and Kyrgyzstan.

Starting November 1, through Tañba, control identification marks can be ordered for the following items: cosmetics and perfumery; household chemicals; pet food; automobile tires and covers; children's toys; bicycles and bicycle frames; certain types of construction materials; antiseptics and disinfectants; cameras and flashes; confectionery; canned goods and vegetable oils; sports nutrition; packaged water; seafood.

To start supplies, a marketplace seller only needs to obtain codes in the Digital Export System and label the goods before crossing the border.

*According to Wildberries' analytics service, unit sales for January–December 2025 compared with the same period in 2024.