In early July، an incident at a market in Osh، Kyrgyzstan، drew public attention، according to a report on infohub.kz.
A conflict broke out between a simple farmer selling strawberries and several individuals، resulting in the farmer being beaten. A video of the incident spread widely on social media، sparking heated discussion.
Thousands who saw the video expressed support for the farmer and respect for his work. Many، wanting to help the victim of injustice، came to his stall specifically to buy his produce. As a result، all the strawberries were sold out within days، with customers lining up in long queues.
Weeks later، the farmer's life has completely changed. Previously known only to locals، he is now one of the most sought-after strawberry sellers in Osh. His daily work is live-streamed on social media، and his videos garner hundreds of thousands of views.
As his social media popularity grew، companies and advertisers took notice. He now collaborates with several brands and accepts sponsorship deals، enabling him to expand his business.
He says that thanks to the unexpected support، he purchased new equipment and increased his product volume. He also hired assistants. His plans include selling other garden crops besides strawberries.
But he is not using his popularity solely for personal gain. The entrepreneur now regularly distributes food to needy families، provides free fruits and berries to low-income citizens. He also participates in charity events for children in villages and supports social projects.