InfoHub Logo

Rita Tolysbaeva، a 51-year-old entrepreneur from Kostanay، has made a bold career shift، leaving behind traditional retail to embrace a new venture focused on environmentally friendly products. This significant pivot came after years in the clothing business، prompting a reevaluation of her professional path and market demands.

A Childhood of Independence and Risk-Taking

From a young age، Tolysbaeva displayed a spirit of independence and a penchant for challenges. Unlike many of her peers، she preferred playing with boys outdoors and was drawn to adventurous activities. Her upbringing instilled in her a strong sense of self-reliance، a value that would shape her entrepreneurial journey.

Early Ventures and a Spark for Business

Tolysbaeva's entrepreneurial drive first surfaced in the 7th grade. During a school trip to Ukraine، she purchased cosmetics unavailable in her hometown of Kostanay and quickly resold them upon her return، discovering the thrill and ease of earning money.

Overcoming Challenges and Embracing a New Direction

After living in Almaty for 12 years، Tolysbaeva returned to Kostanay، having navigated a difficult personal relationship. She had previously imported and sold knitwear from China، later transitioning to selling women's clothing and even opening a two-story boutique in the city center. However، the rise of online stores and increased market competition in recent years led to declining sales، making traditional retail increasingly challenging.

The Shift to Eco-Friendly Products

Tolysbaeva explained that she no longer wanted to feel like she was forcing products onto customers. A presentation on eco-friendly goods sparked a new idea. She sold her remaining clothing inventory at a steep discount and donated the rest to those in need. While the transition was initially difficult، her new venture is now thriving. She is confident in the future of eco-products، noting a growing public desire for healthier، chemical-free alternatives.

The Secret to Success: Honesty

For Tolysbaeva، the key to her business success lies in honesty. She emphasizes that she has never deceived anyone، even ensuring fair measure when selling produce. More important than the outcome، she values the struggle and the process of overcoming obstacles. She believes that by following one's heart and working honestly، success is achievable.

This story was reported by Infohub.kz.