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President Kassym-Jomart Tokayev has instructed Almaty’s administration to turn the city into a round-the-clock destination with broader, more affordable tourism options — a move aimed at energizing small and medium-sized businesses and creating new jobs.

This was reported by the Infohub.kz news agency.

A 24/7 vision for a visitor-friendly city

Tokayev called for Almaty to operate as a true "city that never sleeps," ensuring services, venues and attractions remain accessible to visitors at all hours. The plan includes upgrading infrastructure, activating public spaces and improving street lighting so that neighborhoods feel safer and more inviting after dark.

Tourism for more than top spenders

In an interview with the Turkistan newspaper, the president highlighted the potential of the Alatau mountain cluster and urged the city to design offerings that work for a wide range of travelers — not only high-income guests. “Tourism infrastructure must be diversified,” Tokayev said, emphasizing accessible pricing and varied experiences to match different budgets.

Closing the skills gap

Addressing staffing shortages, Tokayev noted the creation of the International University of Tourism and Hospitality in Turkistan. The institution produced its first graduates in 2024, yet the president said additional measures are needed to build a larger pipeline of qualified personnel for hotels, guides and service providers.

Global spotlight raises the bar

International attention is increasing: CNN Travel has named Almaty Central Asia’s “new style capital” for 2025. Tokayev said this recognition should translate into higher service standards, better visitor management and sustained investment in amenities — from transport links to well-lit, well-designed public spaces that keep the city vibrant day and night.